SEO Consultant

SEO consultants are people who are doing consultancy for search engine optimization for different individuals, small and large companies from all around the world. 

What are the main responsibilities of an SEO Consultant?

  • Providing advice on social media platforms, internet marketing strategies, keywords and pay-per-click ads (PPC);
  • Providing advice on new or existing websites;
  • Building and designing a new website, as well as providing ongoing support for SEO;
  • Fixing all the problems with the existing websites and improving the structure of the site and SEO;
  • Providing SEO training to improve the company’s knowledge of SEO including the content writers, bloggers, designers etc.

Internet Marketing

You will have to be prepared before using Google Adsense

When you are starting with using the internet to advertise your business and products, you can find yourself with banned Adsense account from not using it properly.

Avoid Traffic Exchanges

Traffic exchanges do have a valid use, but most Pay Per Click affiliate programs like Adsense or Yahoo publishing network do not allow them. Some affiliate programs such as Adbrite allow the use of traffic exchanges but will pay less per click to their affiliates who use this method. Internet marketers should carefully read to the terms of service to choose the company that best meets their particular business needs. Because most pay per click programs view the click exchanges as an invalid traffic source, another way to drive traffic to the web Internet marketer’s web site must be found. There are two basic ways to do this, Search Engine Optimization and taking out lower cost pay per click ads on lower cost affiliate companies.

Search Engine Optimization

Search engine optimization (SEO) uses various techniques to cause your ranking to be higher in most of the dominant search engines. While companies who offer SEO will specifically target Google by adding links and making sure your content includes the number of words required for good keyword density. Many SEO companies will also use the known techniques to increase how a page is listed on other popular search engines. The goal of Search Engine Optimization is to increase the number of visitors to a web site in the hopes that some of those visitors will click on an ad.

Taking Out Lower Cost Ads

The next method which pay-per-click advertising methods allow is to take ads out on lower priced advertising places such as Adbrite that link to higher paying ads. Internet marketers involved in domain parking often use this method. The click-through rate for the Internet marketer using this method will be higher than the marketer who uses search engine optimization since you are likely targeting people who had an interest in the companies or products you were advertising. Taking out lower-cost ads that link to the site with your higher paying ads is best combined with search engine optimization as a high click through rate can result in the loss of a pay per click account.

Internet Marketers will probably need hundreds of sites to turn a substantial profit from these techniques, but once the initial effort has been made, only the occasional purchasing of more ads or adding funds to the service where the Internet marketer took out lower cost ads is needed.

An Introduction to Social Media Optimization

Social media optimization is the latest rage as it will help customers remember a brand name and also send new visitors to the site.

Many may not be aware that Social Media Optimization was originally conceived by Rohit Bhargava and in fulfillment of this concept, he laid down a few rules:

  • The linkability had to be augmented
  • Inbound links had to be encouraged through rewards
  • Bookmarking and tagging were to be simplified
  • Connecting communities had to be achieved.

Social Media Optimization Tools

Over a period of time, more and more rules were added to make the concept of Social Media Optimization more effective and broad-based and also to serve different purposes such as – research, analysis, and sales promotion. Some of the common tools in present-day use are:

  • Sociable Liking – to ascertain the social presence of a chosen key phrase or keyword and to generally help brand search/brand monitoring
  • KnowEm – is available free and in a paid form and its purpose is to readily check whether the brand name or associated keywords are shown on different social media sites.
  • Social Media Firefox – is a convenient tool to spot the latest news items that are becoming popular on social as well as bookmarking sites.
  • SEMRush – is a critical tool for organic search rankings of one’s own as well as competitors’ sites.
  • Google Insights for Search – is a purposeful tool to examine popularity trends of chosen keywords.
  • Page Inlink Analyzer – is, as the name suggests, meant for analyzing incoming links and its concomitant Delicious bookmark and keyword tags.
  • MajesticSEO – is useful in the tracking of all backlinks. For instance, it is helpful in ascertaining which of one’s own social destinations – be it a blog or Facebook or Twitter that is getting inbound links.
  • Trackur – may be described as a social media monitoring device to know what others are commenting about one’s brand.
  • SocialMention – is an effective tool, available free, for real-time social search with a scoring facility.
  • Bit.ly – may be simply described as a means of abridging the URL. Further, it is possible to obtain relevant details for each URL that is shortened.
  • PostRank – is a versatile engagement yardstick to track and get the relevant information in the database of any website including one’s own.

Benefit of SMO

The benefits of social media optimization are manifold. For many sites, SMO helps instant exposure and ingress of inbound links. It is also quite likely that a meaningful size of new links will be coming from high-quality sites pertaining to one’s field. The onus is of course on the website owners to exploit these new visitors and transform them into dedicated members of the community.

Besides, SMO motivates the site owner to create superior, keyword-rich web content, to help build online as well as offline brand, add to quality inbound links and generally expose the web content to numerous first-time visitors.

While Search Engine Optimization (SEO) breaks down all crawling hurdles to facilitate the engines to fully index a web site, Social Media Optimization demolishes the side walls for easy identification, distribution, and sharing of content. It is common knowledge that providing the right link at the most appropriate time to the target audience can fetch large scale traffic to the site.

How to Advertise with Google AdWords Pay-per-Click

AdWords is a pay-per-click advertising platform, it is very easy to advertise using it and is playing a very important role in the success of the marketing campaign.

Most of the people that are new to the world of online marketing, very often are afraid to advertise using Google, because they don’t know what results to expect.

Learning How to Advertise With Google

Internet marketing specialists and online advertisers can somehow familiarize themselves with the process involved in being able to advertise with Google through ebooks, guides, and articles. However, the best way to really learn it is simply to sign up and try it as the interface is easy enough even for internet marketing newbies to use. The sign-up process is also easy, especially when internet marketers already have accounts on other Google properties including Gmail, GTalk, and Google Docs.

Upon creating an account, it is recommended for new users to first navigate the entire Google AdWords pay-per-click advertising site before even attempting to start a campaign. They should understand the functions of the available sections and also go through the articles made available in the Help section. Doing so will help them to learn how to advertise with Google and everything involved in running an AdWords pay-per-click campaign.

Preparing to Advertise With Google

Once users have made themselves familiar with the AdWords pay-per-click platform, they can start preparing the things they need to advertise with Google. Among the most important of which are keywords to target. To come up with this, advertisers should study their offerings and think about what words or phrases their target market would use to find them using Google’s search engine. They can also opt to use Google’s Keyword Research Tool to come up with a list of perfect keywords to target through a pay-per-click advertising campaign.

Upon coming up with keywords to target, users should develop copy for each. To advertise with Google AdWords, pay-per-click advertising copy should include a headline and two description lines. It is recommended that advertisers strive to develop compelling text that includes targeted keywords or phrases within the character limits set by Google. For the headline, the limit is 25 characters while for each description line, the limit is 35 characters.

Setting Up and Launching an AdWords Pay-per-Click Advertising Campaign

When new advertisers have already developed a pay-per-click advertising copy for each keyword or phrase that they want to target, they should be ready to set up their campaign to advertise with Google. All there is to it is going to the Campaigns section, clicking on “Add New Campaign.” A step-by-step form will then appear so that users can select settings for languages, locations, targeted networks and devices, schedule, ad delivery, daily budgets, and bids.

Once settings have been selected, users simply need to submit the copy they have developed for each keyword and enter a display as well as a destination URL. Afterward, the newly-created campaign will appear in the user’s dashboard and all they have to do is wait for Google to approve their advertisements. As soon as advertisements have been approved, users’ ads will start to appear in search results for the keywords that they have targeted.

Managing and maintaining efforts to advertise with Google is as simple as all the other steps. All advertisers need to do is to use the AdWords Pay-per-Click platform to track the status of their campaigns and make sure that they have enough funds to cover the cost of each click. They should also continue to search for new keywords to target, remove those that aren’t performing, and make sure that their bids are enough to make their ads appear. As long as they can continue doing this, they can enjoy the benefits of being able to advertise with Google.

 

How to Drive Traffic to Your Website

Internet marketing specialists follow three general principles regarding how to approach online advertising to generate targeted web traffic.

Marketing and business author Seth Godin once suggested that mass marketing is a strategy best applied to inflexible media outlets. Large television stations could send information to millions of people at once. That makes such platforms ideal for marketers with few custom features or large demographic segments to speak to.

That same brand of marketing – the mass marketing that defined the 20th century – is largely useless online. Rather than the small selection of channels and limited entertainment offerings, the internet is a buffet of selections and ultra-specific content. Where television would provide unspecific and general content, the internet succeeds in bringing ultra-niche content to any type of audience.

For this reason, it is absolutely essential that any pay-per-click banner or any other online promotional asset follow the same principles and obey the same realities. Keeping that in mind, there are three ideas, strategies, and principles that can help anyone from internet marketing specialists to media buying newbies approach to web traffic generation with an eye for the specific and a careful disregard for wasted clicks.

Targeting and Customizing any Type of Internet Advertisement

While the internet has ushered in a new era of advertising – one packed with cost-per-click advertising and customized placements – it is still largely unspecific and easily bested. Media buyers apply do-all theories to their targets while affiliates create pay-per-click banner advertisements with limited potential for change. Furthermore, big-budget branders target the same old websites with the same old tired banners.

Knowing that the more progressive internet advertisers and internet marketing specialists should aim to be more specific with their campaigns to achieve even better success. Instead of aiming at a domain-wide level, they should target their placements at the content or author-based level. A greater degree of specialization and targeting will enhance the value of web traffic, increase conversion rates, and eliminate wasted advertising inventory.

Paying Premium Rates for Online Advertisements and Placements

Internet advertisers often divide the World Wide Web into tiers of authenticity and value. High-profile websites such as Amazon and Google rank highly – drawing in significant interest and benefiting from a great deal of trust amongst their user base. Questionable websites and amateur homepages are treated less enthusiastically – ranked poorly due to their editorial bias and limited value.

It is the same philosophy that is behind Google’s PageRank system, and it is one that can be useful for determining the value of online advertising placement. Whenever internet advertisers and internet marketing specialists are tasked with the decision of picking advertising positions or website targets, they should study prices in relation to value for users. High-value websites are often worth the extra money, especially when they have already built a great level of trust with their regular users.

Deliberately Developing Internet Advertisements That Do Not Appeal to Everyone

Traditional internet advertisers and internet marketing specialists think in terms of scale. It is a product of their environment and one that is only natural. With time slots to fill and audiences to reach, it is inevitable that the most generic and universal pay-per-click banner or other types of internet advertisement will be the most effective.

Internet marketing specialists, however, operate using a different metric: the per-click cost. As unqualified clicks are of no use, it is significantly more worthwhile to send people away from a website than it is to send them towards it. Internet advertisers who practice turning customers away will master the art of generating targeted web traffic and attracting the right customers – the customers, clients, and partners with a genuine interest in the product or service being offered.