15 Questions To Help You Choose A Good Real Estate Agent

If you do decide to use the services of a real estate agent, then it is important that you choose the right one to work with. Afterall, the real estate agent is usually the key to a successful transaction.

However, when you buy or sell a home it can be especially difficult when dealing with an incompetent or disloyal real estate agent. Fortunately, most real estate agents do an excellent or reasonably good job.

Then, there is that worrying small percentage of real estate agents who are downright incompetent. Almost every industry suffers this type of person, so it is important to avoid a bad agent if you are about to buy or sell a home. 

 

To help select a good agent, there are several key issues you should discuss with the real estate agent. Treat the process like a job interview – do you want this person to work for you in buying or selling, what could be, your biggest asset? Interview several agents before picking the one you want to work with to buy or sell a home.

Real Estate Tip: A good and a bad real estate agent have one thing in common – their job is to be a “deal-maker.” So, you need to be confident in your own mind, that the agent has the ability and skills required to successfully make the deal happen and achieve an outcome that you are happy with.

But, be warned – some real estate agents will perform all sorts of tricks to stitch up a deal. This is fine so long as they are not “stitching up” the buyer or the seller. There’s nothing wrong with enthusiasm to pull a deal together – it is to be applauded.  However, a good real estate agent needs to remain professional and ethical at all times throughout the home selling process. 

 

Before you buy or sell a home, or select an agent, find out the answers to these questions:

  1. How long has the real estate agent been involved in the real estate industry?

Real Estate Tip: This question is not intended to disavantage a new agent, as time spent in the industry is not necessarily the most important factor. However, it may demonstrate the agent’s level of experience or field of experience. That’s not to say that a new agent wouldn’t do a better job – and that’s why you need to ask several other questions too.

  1. Can the real estate agent supply testimonials from satisfied clients?

Real Estate Tip: It would be reassuring to be able to contact the last three or four home sellers that the agent represented. Although, it is not always possible to get the names, addresses and phone numbers of the most recent clients, a lot of real estate agents will be able to put you in touch with some former clients. The real estate agent might even include this information in his or her listing presentation.

The important thing is to follow-up on these clients and ask if they were in anyway unhappy with service and would they list their home for sale with the same agent again. If they wouldn’t – ask why? Listen carefully to the answers and be alert for any hesitation or vague answers.

  1. Does the real estate agent offer any form of guarantee?

Real Estate Tip: The real estate agent might be extremely positive and confident of selling your home, but will he or she offer any form of guarantee? You might want some reassurance on the amount of effort that will be put in, or the amount of advertising, or you may want the opportunity to cancel the listing if you’re not happy with the progress.

It is all very well hearing about what the agent plans to do and achieve. But, things don’t always go to plan and promises are not always kept. It pays to know in advance, what recourse you have if the real estate agent makes a mistake or fails to deliver on promises. Discuss how your relationship with the agent can be improved or terminated if things don’t work out.

 

Finally, if you’re selling your home, you may also be planning a move. If that’s the case, check Busy Beez Movers for a great moving plan and services.

GET MY WEBSITE TO PAGE 1 OF GOOGLE

How To Get My Website to No.1 of Google
How? One of the ways is By Using Obscure Keywords

In the previous section, I explained how difficult it can be to get your website onto page one of Google, especially if your business area has lots of competition. Well, there are still ways we can still get visitors to our website even if we are not able to get to page 1 of Google straight away, even if we cannot initially beat established websites owned by a larger businesses, that possibly have specialist SEO experts working on optimizing their website/s day in day out. Well, this is by using what I call obscure keywords in your website. By obscure I mean less common used phrases or alternative names or more specific keywords used for your services or even more specific terms or phrases used in your business sector or area of expertise.

Example: Going back to our previous example of a home removals company offering House Removals in Yorkshire. We could optimize this site for a more specific service that they offer which potentially would be easier to gain a Higher Page ranking in Google / Page 1 status i.e. Piano Removals North YorkshireShredding and Archiving

Furthermore, Yorkshire is a very large county with many companies in this area offering these services. So we could narrow the area down by going for Keywords such as House Removal North Yorkshire or Even House Removals Boroughbridge. However the further we narrow our location the fewer hits we’ll get but generally the easier it would be to show up on the first page of Google. Initially, I can get my website to page 1 of Google. Remember, If for Example, we are on Page 5 for Keywords “House Removals North Yorkshire” we are unlikely to get any visitors through the search engines, especially Google, so in some cases, a few visitors to our website is better than none at all, well at least initially. Go to the bottom of the page to see the latest optimization results. As you will see Piano Removals North Yorkshire went straight to the first page and is currently in position No.2. and more importantly it is attracting visitors using this more specific set of keywords. Well since writing this article Piano movers and Piano removals North Yorkshire is currently residing in Position No.1 of Google.

According to various studies, more than 50% of web users analyze only the first two pages of results of organic search engines. Thus it is worthwhile to secure the position of your website in search results. This can be broken down further and estimates are that all most 70% of people searching only click on the first 4 results on the first page of Google.

Optimizing to beat existing competitors on popular Keywords takes time and a bit of trial and error. If it was easy then everyone would be on page 1 of Google and we all know that would be impossible!

Now, here I am just talking about one set of Keywords, generally you can optimize each page for at least 6 Keywords sometimes many more depending on the quantity and quality of content on the page, so we would include some more keywords for the surrounding local business area to try to get even more visitors to our website.

Optimizing for Keywords is all about knowing and finding out what people will type into a search engine to get the particular services they are interested in or require. Not everyone is the same, some people will type House, some home, some just removals and their location. So it’s all about knowing what they’ll search for, how they will search and more importantly what is achievable when optimizing your website based on the current competition.

The difference between positions 1 to 4 on page 1 of Google and positions 5 to 9+ on the same first page could result in 70% more or less hits depending on how you look at it!

There are web tools you can use to discover what keywords your business competitors are achieving and aiming for to achieve a page 1 rank in Google and there are some other website tools you can use to discover what are the most searched for keywords. But as I pointed out earlier just because you optimize your website with these keywords does not mean you will achieve a page one rank in the search engine.
Also, be aware sometimes the numbers and keywords that you get back from these keyword discovery tools can be a bit misleading and stray you in the wrong direction. See “drive more traffic to my website” where I explain this further.

Note: Google now ignores metatags and now favors meta descriptions

The reason for this is that quite often the websites metatags/keywords were often misleading and used inappropriately by Optimizers. Google now focuses more attention on actual content, page description and links within the website Although I have found the latter to be less of a problem if you have good content.

 

Free or Cheap Search Engine Optimization Techniques

Most businesses do not have a large marketing budget when they start up, so knowing some cheaper methods of SEO are helpful.

If you have a website, there are many different things that you can do to market this site. Some people are advocates of backlinks, others promote social media and others mention search engine optimization. For the purpose of this article, we are going to discuss search engine optimization, also known as SEO.

What is SEO?

Essentially search engine optimization is where you use certain keywords several times in the body of your site which helps the spiders that crawl websites to locate you. A large part of this process is to determine which of these keywords you want to focus on and promote.

If you are selling jewelry, you may choose “jewelry” as a keyword, but it is pretty generic, so you may prefer to use “costume jewelry” or “1940’s jewelry”. Learning what words to use is a different topic and a different article.

Creating Content

Obviously creating content for your site is easy and there is no cost to do it. This is one of the easiest ways to use SEO but it is also something everyone else is likely doing so there is a lot of competition.

Make sure that the keywords you select are used on the titles, the headlines and within the body of your site. The keywords should not be more than 4% of your site’s content, and you need to make sure that your site is still legible.

Pay per Click

Some people choose to use a pay per click campaign to get traffic. This entails going to a site where you purchase so many clicks at a set price. You can say that you are willing to pay 1 cent per click when someone searches “jewelry” up until it has reached a certain amount spent per day/week/month. Make sure you are aware that this can add up quickly depending on the keywords you choose.

Images

When it comes to using images, use one of your keywords to name the file which will allow the search engines to find it. For instance, you could call it “typical1940sjewellery.jpg” which would be an SEO technique that the search engines recognize and when people see your site in their search results, they will be attracted to your site because of the picture.

Search engine optimization is an important tool for promoting your website, but it can be tricky to select the right words. With time and practice, you will become an expert and know how to get the most exposure with your keywords.

SEO Consultant

SEO consultants are people who are doing consultancy for search engine optimization for different individuals, small and large companies from all around the world. 

What are the main responsibilities of an SEO Consultant?

  • Providing advice on social media platforms, internet marketing strategies, keywords and pay-per-click ads (PPC);
  • Providing advice on new or existing websites;
  • Building and designing a new website, as well as providing ongoing support for SEO;
  • Fixing all the problems with the existing websites and improving the structure of the site and SEO;
  • Providing SEO training to improve the company’s knowledge of SEO including the content writers, bloggers, designers etc.

Internet Marketing

You will have to be prepared before using Google Adsense

When you are starting with using the internet to advertise your business and products, you can find yourself with banned Adsense account from not using it properly.

Avoid Traffic Exchanges

Traffic exchanges do have a valid use, but most Pay Per Click affiliate programs like Adsense or Yahoo publishing network do not allow them. Some affiliate programs such as Adbrite allow the use of traffic exchanges but will pay less per click to their affiliates who use this method. Internet marketers should carefully read to the terms of service to choose the company that best meets their particular business needs. Because most pay per click programs view the click exchanges as an invalid traffic source, another way to drive traffic to the web Internet marketer’s web site must be found. There are two basic ways to do this, Search Engine Optimization and taking out lower cost pay per click ads on lower cost affiliate companies.

Search Engine Optimization

Search engine optimization (SEO) uses various techniques to cause your ranking to be higher in most of the dominant search engines. While companies who offer SEO will specifically target Google by adding links and making sure your content includes the number of words required for good keyword density. Many SEO companies will also use the known techniques to increase how a page is listed on other popular search engines. The goal of Search Engine Optimization is to increase the number of visitors to a web site in the hopes that some of those visitors will click on an ad.

Taking Out Lower Cost Ads

The next method which pay-per-click advertising methods allow is to take ads out on lower priced advertising places such as Adbrite that link to higher paying ads. Internet marketers involved in domain parking often use this method. The click-through rate for the Internet marketer using this method will be higher than the marketer who uses search engine optimization since you are likely targeting people who had an interest in the companies or products you were advertising. Taking out lower-cost ads that link to the site with your higher paying ads is best combined with search engine optimization as a high click through rate can result in the loss of a pay per click account.

Internet Marketers will probably need hundreds of sites to turn a substantial profit from these techniques, but once the initial effort has been made, only the occasional purchasing of more ads or adding funds to the service where the Internet marketer took out lower cost ads is needed.

An Introduction to Social Media Optimization

Social media optimization is the latest rage as it will help customers remember a brand name and also send new visitors to the site.

Many may not be aware that Social Media Optimization was originally conceived by Rohit Bhargava and in fulfillment of this concept, he laid down a few rules:

  • The linkability had to be augmented
  • Inbound links had to be encouraged through rewards
  • Bookmarking and tagging were to be simplified
  • Connecting communities had to be achieved.

Social Media Optimization Tools

Over a period of time, more and more rules were added to make the concept of Social Media Optimization more effective and broad-based and also to serve different purposes such as – research, analysis, and sales promotion. Some of the common tools in present-day use are:

  • Sociable Liking – to ascertain the social presence of a chosen key phrase or keyword and to generally help brand search/brand monitoring
  • KnowEm – is available free and in a paid form and its purpose is to readily check whether the brand name or associated keywords are shown on different social media sites.
  • Social Media Firefox – is a convenient tool to spot the latest news items that are becoming popular on social as well as bookmarking sites.
  • SEMRush – is a critical tool for organic search rankings of one’s own as well as competitors’ sites.
  • Google Insights for Search – is a purposeful tool to examine popularity trends of chosen keywords.
  • Page Inlink Analyzer – is, as the name suggests, meant for analyzing incoming links and its concomitant Delicious bookmark and keyword tags.
  • MajesticSEO – is useful in the tracking of all backlinks. For instance, it is helpful in ascertaining which of one’s own social destinations – be it a blog or Facebook or Twitter that is getting inbound links.
  • Trackur – may be described as a social media monitoring device to know what others are commenting about one’s brand.
  • SocialMention – is an effective tool, available free, for real-time social search with a scoring facility.
  • Bit.ly – may be simply described as a means of abridging the URL. Further, it is possible to obtain relevant details for each URL that is shortened.
  • PostRank – is a versatile engagement yardstick to track and get the relevant information in the database of any website including one’s own.

Benefit of SMO

The benefits of social media optimization are manifold. For many sites, SMO helps instant exposure and ingress of inbound links. It is also quite likely that a meaningful size of new links will be coming from high-quality sites pertaining to one’s field. The onus is of course on the website owners to exploit these new visitors and transform them into dedicated members of the community.

Besides, SMO motivates the site owner to create superior, keyword-rich web content, to help build online as well as offline brand, add to quality inbound links and generally expose the web content to numerous first-time visitors.

While Search Engine Optimization (SEO) breaks down all crawling hurdles to facilitate the engines to fully index a web site, Social Media Optimization demolishes the side walls for easy identification, distribution, and sharing of content. It is common knowledge that providing the right link at the most appropriate time to the target audience can fetch large scale traffic to the site.

How to Advertise with Google AdWords Pay-per-Click

AdWords is a pay-per-click advertising platform, it is very easy to advertise using it and is playing a very important role in the success of the marketing campaign.

Most of the people that are new to the world of online marketing, very often are afraid to advertise using Google, because they don’t know what results to expect.

Learning How to Advertise With Google

Internet marketing specialists and online advertisers can somehow familiarize themselves with the process involved in being able to advertise with Google through ebooks, guides, and articles. However, the best way to really learn it is simply to sign up and try it as the interface is easy enough even for internet marketing newbies to use. The sign-up process is also easy, especially when internet marketers already have accounts on other Google properties including Gmail, GTalk, and Google Docs.

Upon creating an account, it is recommended for new users to first navigate the entire Google AdWords pay-per-click advertising site before even attempting to start a campaign. They should understand the functions of the available sections and also go through the articles made available in the Help section. Doing so will help them to learn how to advertise with Google and everything involved in running an AdWords pay-per-click campaign.

Preparing to Advertise With Google

Once users have made themselves familiar with the AdWords pay-per-click platform, they can start preparing the things they need to advertise with Google. Among the most important of which are keywords to target. To come up with this, advertisers should study their offerings and think about what words or phrases their target market would use to find them using Google’s search engine. They can also opt to use Google’s Keyword Research Tool to come up with a list of perfect keywords to target through a pay-per-click advertising campaign.

Upon coming up with keywords to target, users should develop copy for each. To advertise with Google AdWords, pay-per-click advertising copy should include a headline and two description lines. It is recommended that advertisers strive to develop compelling text that includes targeted keywords or phrases within the character limits set by Google. For the headline, the limit is 25 characters while for each description line, the limit is 35 characters.

Setting Up and Launching an AdWords Pay-per-Click Advertising Campaign

When new advertisers have already developed a pay-per-click advertising copy for each keyword or phrase that they want to target, they should be ready to set up their campaign to advertise with Google. All there is to it is going to the Campaigns section, clicking on “Add New Campaign.” A step-by-step form will then appear so that users can select settings for languages, locations, targeted networks and devices, schedule, ad delivery, daily budgets, and bids.

Once settings have been selected, users simply need to submit the copy they have developed for each keyword and enter a display as well as a destination URL. Afterward, the newly-created campaign will appear in the user’s dashboard and all they have to do is wait for Google to approve their advertisements. As soon as advertisements have been approved, users’ ads will start to appear in search results for the keywords that they have targeted.

Managing and maintaining efforts to advertise with Google is as simple as all the other steps. All advertisers need to do is to use the AdWords Pay-per-Click platform to track the status of their campaigns and make sure that they have enough funds to cover the cost of each click. They should also continue to search for new keywords to target, remove those that aren’t performing, and make sure that their bids are enough to make their ads appear. As long as they can continue doing this, they can enjoy the benefits of being able to advertise with Google.

 

How to Drive Traffic to Your Website

Internet marketing specialists follow three general principles regarding how to approach online advertising to generate targeted web traffic.

Marketing and business author Seth Godin once suggested that mass marketing is a strategy best applied to inflexible media outlets. Large television stations could send information to millions of people at once. That makes such platforms ideal for marketers with few custom features or large demographic segments to speak to.

That same brand of marketing – the mass marketing that defined the 20th century – is largely useless online. Rather than the small selection of channels and limited entertainment offerings, the internet is a buffet of selections and ultra-specific content. Where television would provide unspecific and general content, the internet succeeds in bringing ultra-niche content to any type of audience.

For this reason, it is absolutely essential that any pay-per-click banner or any other online promotional asset follow the same principles and obey the same realities. Keeping that in mind, there are three ideas, strategies, and principles that can help anyone from internet marketing specialists to media buying newbies approach to web traffic generation with an eye for the specific and a careful disregard for wasted clicks.

Targeting and Customizing any Type of Internet Advertisement

While the internet has ushered in a new era of advertising – one packed with cost-per-click advertising and customized placements – it is still largely unspecific and easily bested. Media buyers apply do-all theories to their targets while affiliates create pay-per-click banner advertisements with limited potential for change. Furthermore, big-budget branders target the same old websites with the same old tired banners.

Knowing that the more progressive internet advertisers and internet marketing specialists should aim to be more specific with their campaigns to achieve even better success. Instead of aiming at a domain-wide level, they should target their placements at the content or author-based level. A greater degree of specialization and targeting will enhance the value of web traffic, increase conversion rates, and eliminate wasted advertising inventory.

Paying Premium Rates for Online Advertisements and Placements

Internet advertisers often divide the World Wide Web into tiers of authenticity and value. High-profile websites such as Amazon and Google rank highly – drawing in significant interest and benefiting from a great deal of trust amongst their user base. Questionable websites and amateur homepages are treated less enthusiastically – ranked poorly due to their editorial bias and limited value.

It is the same philosophy that is behind Google’s PageRank system, and it is one that can be useful for determining the value of online advertising placement. Whenever internet advertisers and internet marketing specialists are tasked with the decision of picking advertising positions or website targets, they should study prices in relation to value for users. High-value websites are often worth the extra money, especially when they have already built a great level of trust with their regular users.

Deliberately Developing Internet Advertisements That Do Not Appeal to Everyone

Traditional internet advertisers and internet marketing specialists think in terms of scale. It is a product of their environment and one that is only natural. With time slots to fill and audiences to reach, it is inevitable that the most generic and universal pay-per-click banner or other types of internet advertisement will be the most effective.

Internet marketing specialists, however, operate using a different metric: the per-click cost. As unqualified clicks are of no use, it is significantly more worthwhile to send people away from a website than it is to send them towards it. Internet advertisers who practice turning customers away will master the art of generating targeted web traffic and attracting the right customers – the customers, clients, and partners with a genuine interest in the product or service being offered.