How do I know if duplication is affecting my Website Optimisation? and what can I do to stop my content being picked up as duplicate content? In this section I shall look at a few tools you can use as well as Google Webmaster to help you figure out if your website's SEO is being penalised. Read More >
Having read some interesting news from a few varied sources regarding SSL Certificates I decided to put the rumour mill to the test. As there have been some varying comments and discussions on how much this will actually help.
So I built a new website and optimised the website as I normally would do but this time with a SSL Certificate.
SSL Certificates cost about £50 per year depending on where and who you purchase it from and can be relatively simple to set up!
What will the results tell us?
NEW WEB DESIGN
If you're reading this you will either have not noticed as you are new to my site or you will be thinking something is a bit different!
So, I have just redone my website, changing it to a sleeker more modern looking design. Still lots more work to do, but I think it's an improvement.
Was getting bored looking at the old one!
Experiential Marketing is similar to a branded experience where by the user experiences an event, show or attraction that is sponsored by a brand. Now with the latest technology users can be immersed into an experiential 3D World.
When choosing an SEO Company you should first look at where they rank within google.
They might not be able to compete on the world stage but they should be ranking highly for their specific business location such as London, England or UK.
So when you choose a company to look after your future business choose one that is looking after it's own.
Now I've just been reading a lot about keyword density because someone just emailed me a so called magic bullet for google! Anyway there are hundreds of theories regarding what your keyword density should be, ranging from 4% all the way up to 20% and some bizarre Ideas that density does not matter anymore. We all know that if the word is not there, then you won't rank for it and if you add it too many times then google will think you're using Black Hat techniques, but there must be some happy medium. Well this chap just emailed 2.5% was the magic number! 2.5% of what though!, content + metatags + alt tags + image file names etc. Or of 2 keywords or 3 or even 4 keywords. Some tools you can find online say 4% but in my experience it is much higher than this, although it does depend on competition. Not what your competition has, but the quantity vying for those keywords, more competition the higher the percentage. Rumours are still afoot that Google will attempt to once again target keyword stuffing as they still think it is a problem. Knowing how clever the chaps are at google I think that currently and in the future the way the algorithms will work will be much more sophisticated.
But currently I think Keyword density is a major factor. I'm currently experimenting and I'm quickly finding what won't work but it seems to be a very finely tuned balance. And the % do seem to change depending on content, number images and other add ons. So basically I think the more you have going on in your website the more google will forgive you for not having a high keyword density. As Google keeps saying it's rewarding good engaging content rather than just words.
How to beat the Competition See the- Best Website Optimization Tips
I'm revealing some of the fundamental websites SEO (search engine optimisation) basics that will help your website rank highly in search engines.