WHAT IS A GOOD DOMAIN NAME?
CHOOSING THE RIGHT DOMAIN NAME FOR YOUR BUSINESS
In this section I hope to help you choose a good domain name for your business, brand service or product, the do's and don'ts, tips and advice the simple errors that can be made when choosing either you company and or your domain name.
The very same mistakes I made when I first started out. And those that I am still dealing with
Take this website's domain name for example:
Some may say this is a reasonably good domain name as it contains many of the keywords I am looking to rank for. And yes having your keywords in your domain name does help when you are initially trying to rank highly in search engines. But you should not be swayed by this too much. Actually the shorter and more unique your domain name the better. As this will make it easier for people to remember and make you stand out. Also this domain name does not help when trying to build up a brand or identity. As there basically is none visible!
Oh how I wish I had chosen something simple!
However you may also note that I have chosen a .com domain name?
Why did I choose a .com extension over a .co.uk domain name extension? I personally think .com extensions look better and gives the impression of a larger company or business that is vying for global customers. Which I am, even though I have stupidly used one of my keywords "london" in the domain name.
Although this is one of my key areas/locations for marketing
Yes .co.uk would have worked better for local searches intially but I was looking to the future.
Also longer looking domain names don't look as clean and can even look spammy
Additionally when creating new pages on your website you may end up repeating many of these keywords in not only your pages and posts but blogs also. This may look like or even have the effect of keyword stuffing.
DOMAIN NAME DO's and DOn't
Here is my list of quick tips for choosing the right domain name
Making the right choices at this stage can really make a big difference not only with SEO, but with business identity and longevity .
.co.uk or .uk of you business is going to operate in the whole of the UK
and .com if you want to operate worldwide.
in many cases if you are looking to expand globally you would use a suffix for that country. Like .de for Germany or .com.au for austrailia
NEXT: IS AN OLDER DOMAIN NAME BETTER?
ADVICE ON How to choose a good domain name and Extension
How to beat the Competition See See - The Best Website Optimization Tips
TIPS ON BUYING DOMAIN NAMES
I know people who buy domain names like they are going out of fashion. NOTE: You can not hinder your competition by buying up all the domain names in your marketplace.
Follow the tips opposite
And once you have found your ideal domain name I would look at securing the .london, .uk. co.uk, and .com versions and this maybe the deciding factor when you come to purchase a domain name, are these all available? That way you can secure your brand and identity. And make it easier to expand your business in the future.