Most businesses do not have a large marketing budget when they start up, so knowing some cheaper methods of SEO are helpful.
If you have a website, there are many different things that you can do to market this site. Some people are advocates of backlinks, others promote social media and others mention search engine optimization. For the purpose of this article, we are going to discuss search engine optimization, also known as SEO.
What is SEO?
Essentially search engine optimization is where you use certain keywords several times in the body of your site which helps the spiders that crawl websites to locate you. A large part of this process is to determine which of these keywords you want to focus on and promote.
If you are selling jewelry, you may choose “jewelry” as a keyword, but it is pretty generic, so you may prefer to use “costume jewelry” or “1940’s jewelry”. Learning what words to use is a different topic and a different article.
Obviously creating content for your site is easy and there is no cost to do it. This is one of the easiest ways to use SEO but it is also something everyone else is likely doing so there is a lot of competition.
Make sure that the keywords you select are used on the titles, the headlines and within the body of your site. The keywords should not be more than 4% of your site’s content, and you need to make sure that your site is still legible.
Pay per Click
Some people choose to use a pay per click campaign to get traffic. This entails going to a site where you purchase so many clicks at a set price. You can say that you are willing to pay 1 cent per click when someone searches “jewelry” up until it has reached a certain amount spent per day/week/month. Make sure you are aware that this can add up quickly depending on the keywords you choose.
When it comes to using images, use one of your keywords to name the file which will allow the search engines to find it. For instance, you could call it “typical1940sjewellery.jpg” which would be an SEO technique that the search engines recognize and when people see your site in their search results, they will be attracted to your site because of the picture.
Search engine optimization is an important tool for promoting your website, but it can be tricky to select the right words. With time and practice, you will become an expert and know how to get the most exposure with your keywords.